The UAE
For two and a half millennia the Gulf coast has been a crossroads of the world. From the Persian Royal Road to the Han Dynasty’s Silk Road, from the trading posts of the 19th century to the hypermodernity of today’s UAE, people have always converged here. They come to do business but also to share ideas, experience and inspiration.
It is strange to imagine that 20 years ago
Sheikh Zayed Road, Dubai’s main thoroughfare, was mostly sand. Now it is
one of the world’s most modern urban landscapes, linked by multi-lane
highways and a state-of-the-art Metro system. Indeed in four decades the
country’s soft and hard infrastructure have developed to such an extent
that the UAE today might be one of the most hyper-connected places on
the planet, where more than 200 different nationalities mingle daily.
A city of Arabia, Dubai is also a city of the world. With the UAE’s increasingly pivotal role in the global economy, we know our continued progress depends on interaction and cooperation between individuals worldwide. This interconnectedness lies at the heart of who we are and what we do. Our passion for bringing people together drives our desire to bring the World Expo for the first time to the region and to the UAE.
A city of Arabia, Dubai is also a city of the world. With the UAE’s increasingly pivotal role in the global economy, we know our continued progress depends on interaction and cooperation between individuals worldwide. This interconnectedness lies at the heart of who we are and what we do. Our passion for bringing people together drives our desire to bring the World Expo for the first time to the region and to the UAE.
